Heres an interesting post of the future of entertainment. Or at least, signalling a possible future. Essentially recording the growth of bloggers, youtubers and the like going mainstream.
'The search for talent' is a staple of the tired and wornout mainstream media - but now rather than expect people to come to them, they are going to have to go looking for them.
Also, I'm looking forward to seeing what impact this has on Britains crazy celebrity culture. We all seem to want to be famous, but we all seem to want someone else to do it for us. Who will be Britains first self-created, web2.0 celebrity?